Recently, the first Moutai ice cream store in China appeared in Tianjin. This cross-border ice cream store provides not only ice cream flavored with the famed Moutai liquor, but also other 5 different flavored ice cream including Feng aroma, light aroma, strong aroma, Cabernet Sauvignon aroma, and sweet white wine aroma, bringing a unique taste enjoyment to the public.
It is understood that Moutai ice cream is a mixture of Kweichow Moutai liquor and ordinary ice cream, with an ABV of 3%. You can still feel the spiciness of liquor in the mouth.
According to local media reports, Moutai ice cream has become popular online. A video of several men eating ice cream flavored with Moutai liquor, shot at Fourth Taobao Maker Festival held in Hanghzou, East China's Zhejiang Province, went viral when it was discovered that the video included former executive chair of Alibaba Group Jack Ma tucking into a scoop.
After Ma finished eating the frozen dessert, he only said one word, which was "good".
茅台冰淇淋首店亮相天津
 
近日，茅台冰淇淋全国首店亮相天津。这家跨界冰淇淋店不仅有茅台冰淇淋，更有凤香型、清香型、浓香型、赤霞珠、甜白葡萄酒等6款酒香冰淇淋，给市民带来一场别具一格的味觉盛宴。据了解，茅台冰淇淋采用贵州茅台酒与普通冰淇淋混合而成，其酒精浓度3％（体积比），入口后还能感受到一丝丝酒的辣意。
据悉，茅台冰淇淋其实早在网上走红。在去年拍摄于杭州举办的淘宝造物节的一段视频中，  阿里巴巴集团董事局前主席马云就品尝了茅台冰淇淋。吃完后他只说了一个字，那就是“好”。