Under the background of advocating “Celebrating the Chinese new year on the spot” and “not having dinner without necessity”,what will happen in the imported alcoholic drinks market?
According to Xiaoshidai, under the normalization of epidemic prevention and control, drink giants are still actively preparing for the new year’s goods schedule, and gave an optimistic outlook for the Chinese market.
“Dinner gathering is still an important scene of wine consumption. The advocacy of no dinner gathering during the Spring Festival will definitely put pressure on foreign wine.” people in the wine industry told the catering agency.
Ivan Menezes, chief executive of Diageo, also said at the performance meeting of the first half of fiscal year 2021 held recently that from the current trading situation, the company is optimistic about the performance during the Chinese Lunar New Year. However, as the epidemic still happens from time to time, the government will decisively take corresponding restrictive measures. Therefore, we can not completely believe that the current good trend will not be interrupted.
Although the impact of the epidemic is uncertain, foreign wine merchants are still rushing to the Spring Festival market.
Recently, the company, which owns Martell, Chivas and other brands, told xiaoshidai that it will arrange the Spring Festival market through a combination of online and offline channels. Offline channel: the company’s drinks & Co Wonderland and Martell’s world first offline flagship store will continue to open during the holidays to provide consumers with drinking and offline shopping places. Online channel, the company launched a variety of New Year gift boxes in the flagship store, and vigorously carry out pre Festival promotion activities.
“We are confident in the sales of the Spring Festival and look forward to seeing good results.” Pernod Ricard said.
编辑：Frida Xu
