ProWine Shanghai 2021 came to a successful conclusion on November 11, 2021.
The pavilion of the California Wine Institute was the largest in nine years, and nearly 20% larger than in 2020. In addition to the 19 wineries and vintners present on-site, 45 boutique wines from 10 wineries were on display with tasting sessions. The Canadian National Pavilion, with full support of Agriculture and Agri-Food Canada (AAFC), also exhibited at ProWine Shanghai 2021. After missing the 2020 edition its return to ProWine Shanghai was a signal that wine companies around the world are very interested in the Chinese market.
French companies have always been a key part of ProWine. The French Pavilion, organised by Business France, has supported ProWine Shanghai for nine years in a row, ever since ProWine made its debut in mainland China. This year, Business France boasted exhibition space of nearly 500 square metres, indicating its strong confidence in the Chinese market.
In addition to overseas exhibitors, Chinese wines are also making a strong appearance at the fair. Many local wine producers are starting to emerge. Exhibitors including Yinchuan Helan Mountain Eastern Foothills Wine, Up Chinese Wine, COFCO Great Wall and China Wine Union continue to support ProWine Shanghai 2021. The Yinchuan Helan Mountain Eastern Foothills region increased its exhibition space by 50% with 24 wineries compared to 16 in 2020. Notably, the Penglai Coast wine region made its debut at this year's show.