China’s domestic wines by price

There is a very wide variety of Chinese wine. Mass wines churned out in coastal Shandong province can sell for US$2 a bottle or less. Most of the wines hitting supermarkets are priced around RMB100 (US$15.60) a bottle, from the country’s biggest producers such as Changyu Pioneer Wine Company, GreatWall Winery, Dynasty and Weilong Winery.

Higher quality wines from Ningxia average around RMB300 (US$46) a bottle and are gaining popularity among the country’s younger consumers who take pride in well-crafted Chinese products. Collectibles from some of the country’s top wineries such as Silver Heights’ Emma’s Reserve can go up to RMB 3500 (US$548) a bottle.

There’s a shift to making low-intervention, organic, biodynamic and natural wines among China’s top tier wineries in Ningxia and Xinjiang. There is also a gathering movement amongst the world’s major fine wine groups to tap into China.

DBR Lafite’s Chinese winery Domaine de Long Dai released its Bordeaux blend first vintage, the 2017, with a whopping price tag of RMB 2,388 (US$335) a bottle, similar to the price for high-altitude Ao Yun by LVMH in Yunnan. There’s also no shortage of Chinese producers making surprisingly pricey wines in heavy bottles with high-concept (and arguably pretentious) packaging. Changyu AFIP No.1, engraved with a 18k gold-plated number 1 and set with 28 Swarovski gems, sells for RMB 29,800 a bottle.

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The country’s biggest wine producer is Changyu Pioneer Wine Company, headquartered in Yantai, Shandong province. Its annual production is around 200m litres, and it has expanded its production to Ningxia, Beijing, Liaoning, Shaanxi, and Xinjiang. The listed wine company has also snapped up vineyards in Spain, Chile and Australia, with much of the output destined for China.

State-owned GreatWall Winery is the second-biggest wine producer in the country. Similar to Changyu, it has wineries in Ningxia, Hebei and Shandong.

Other notable Chinese wineries that are building a steady following are Silver Heights, Legacy Peak, Tiansai Vineyards, Puchang, Grace Vineyard, Xige, Domaine Franco and Domaine des Arômes.