The better-than-expected effect of last year's inaugural expo has driven more wineries to appear at the second expo this year. It was reported that many famous international wine brands and wineries participated for the first time this year at the just-concluded China International Consumer Products Expo in Haikou, Hainan province.
"TWC Global Fine Wine Tour" is an officially authorized wine exhibition organization of China International Consumer Products Expo. This year, it has launched an exhibition area of nearly 700 square meters, bringing together famous brands and wineries from all over the world, together with brand owners and importers. In the exhibition area of more than 500 square meters in Hall 3, TWC brought its many wineries to the show for the first time, including Penfolds from Australia and Constantia from South Africa, etc.
"This year's Consumer Expo leads the maximization of the connection between wine and consumers, and will play a unique role as a platform for wine consumption this year.” According to one principle of the Expo.
China's consumption of imported wines and spirits like whisky and cognac has continuously expanded, fueled by a growing high-income group and increasingly sophisticated tastes, and global wine and spirits retailers are investing more in China to meet growing demand, said global wine and spirits makers.