On September 29,  Penfolds launched its One By Penfolds 奔富一号 series in the Chinese market as a prelude to the global launch in mid-2023. The series continues Penfolds’ multi country of origin winemaking approach by featuring wine sourced and made in California, France, and for the first time, China. Specifically, the new Chinese wine uses grapes from the northwestern Ningxia region, which is on a similar latitude to Bordeaux, and will be available exclusively in China.

Renowned artist Ori Toor was invited to create distinctive packaging designs and aesthetics for each wine. As part of its local communities support program, Penfolds also announced the creation of the “One By Penfolds Fund” and an academic exchange program in partnership with the China Agricultural University at the launch. The fund and the program will support the university in nurturing winemaking talents through scholarships and promoting viticulture education in the wine-producing regions of Ningxia, Yunnan, and Hebei.