On the afternoon of December 3rd, the Wine promotion event &Ningxia Helan Mountain East Foothill Wine Region Masterclass was successfully held in Macao. This is the first time for Ningxia wine region to make a large-scale appearance in Macao and hold master class promotion events.
The event was co-hosted by Asian Wine Sommelier Lin Zhifan, chief sommeliers of five hotels and the president of the Macau Sommelier Association. A total of five wines from the east foot of Helan Mountain were tasted.
The eastern foot of Helan Mountain in Ningxia is recognized as one of the world's most suitable region for growing wine grapes and producing high-end wine. After nearly 40 years of development, it has become the "leader" of China's wine industry. Through holding international wine Expo, winemaker Challenge and other international competitions, Ningxia has organized wineries to carry out multi-channel and all-round promotion, so as to enhance the influence, popularity and reputation of "Helan Mountain East Foothill Wine ".
This master class is different from the previous ones. It has targeted the consumers accurately and invited the sommeliers, wine practitioners, distributors and wine lovers from well-known local hotels in Macao. Famous chief sommeliers from local hotels will be invited to give lectures in various forms, and a host team will be formed to make on-site comments, share knowledge and interact with each other, allowing participants to experience a unique wine journey.