Taiwan Tobacco & Liquor has refiled documents with Mainland China in a bid to be granted permission to export its range of beers.
Shipments of Taiwan Beer, brewed by the 112-year-old domestic brewery owned by the government, had recently been blocked by Mainland China’s General Administration of Customs, but the reasons for the block remained unclear.
Taiwan Tobacco & Liquor deputy general manager Liao Chih-chien confirmed in recent local reports that Taiwan’s Food and Drug Administration that he is redoing the application in an effort to resume sales.
According to Liao, Mainland China sales average 18% of annual offshore revenue, which is usually between NT$1 billion (US$32.5 million) and NT$1.5 billion across countries and regions.