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Output value of Yinchuan wine industry reaches 26 billion yuan
来源:www.cnwinenews.com  2023-01-05 11:10 作者:

In 2022, the total area of Yinchuan wine grape planting reaches 262,000 mu, 66 wineries have been built and put into operation (37 of which are listed as premier wineries, wine output is 54,000 tons (70 million bottles), and the total wine sales is more than 700 million yuan. The wine region received 1 million tourists, a year-on-year growth of 40%, and the comprehensive industrial output value reached 26 billion yuan (accounting for 77% of the region).


This year, Yinchuan City to build "world wine capital" goal achieved phased results. In the field of wine marketing in China, it took the lead in creating an innovative marketing model for producing region brands, successfully held a distributor conference in Yinchuan producing region, and promoted wine sales of 207 million yuan. It also organized wineries to carry out touring exhibitions in cities across the country, and promoted order intention of more than 20 million yuan.


Yinchuan took the lead in holding China's first wine vintage collection wine label art exhibition, with more than 100,000 visitors online and offline. It took the lead in compiling the country's first wine market promotion course, " Yinchuan Wine Course at the Eastern foot of Helan Mountain", covering 38 cities in China, 90 certified lecturers from producing areas have opened 165 courses and sold more than 30 million yuan in total.


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