From Dec 31, 2022, Carlsberg” Happy Rabbit” trains appeared on Chongqing Railway Line 2 to send Spring Festival blessings to citizens and tourists.

Award-winning illustrator Ruan Feifei created the 2023 Year of the Rabbit New Year limited packaging design. The picture is a digital painting interpretation of traditional charm, wishing everyone in the Year of the Rabbit round, happy New Year.

Carlsberg 2023 Rabbit Spring Festival Limited packaging has been launched in mainland China, Hong Kong, Malaysia and Singapore. This is the first time that Carlsberg Spring Festival packaging designed by Carlsberg China is sold simultaneously in Southeast Asian countries. Chinese people everywhere can share Carlsberg's Spring Festival greetings. For the third year in a row, Carlsberg has launched its Spring Festival Art packaging.

Arindam Varanasi, Carlsberg’s commercial vice president for Asia, said: “The last couple of years have further affirmed the importance of reuniting with our friends and family, whenever possible and celebrating the simple act of being together.  We’ve been inspired by this, rolling out the campaign and the design holistically across the region, with each market taking part and offering unique opportunities for our customers and consumers to get involved.”