On March 7, the "First China Winery Development Forum and the National Launch of China Winery Classification " was held in Chengdu, Sichuan Province.
The event includes "theme report of Chinese winery”, “national launch of Chinese winery classification management standard”,” Chinese winery culture” and “marketing innovation dialogue”, “winery development talk”, as well as a wine tasting from leading wine and Baijiu producers.
Relevant leaders of China Wine Industry Association, Baijiu experts, representatives of winery enterprises, relevant leaders of the competent departments of the producing regions, mainstream media and so on witnessed this grand event.
Chinese winery classification management standard in on October 9, 2022 through expert group technical review, officially launched on November 11, and took effect on December 11. Experts believe that China's wineries will transition to healthy and orderly development, let the industry and society coordinated development, the release and implementation of the standard is of landmark significance.
Chinese boutique wine and Baijiu estates keep emerging, showing diversified business forms with characteristics and personalities. China's alcoholic drinks industry has entered the "Estate era".