Changyu – little known amongst western wine connoisseurs – will be a shock challenger at the top of the wine brand rankings.  However, the massive and growing size of the Chinese wine market means that the brand is extremely valuable. Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries.  The world’s top 15 most valuable and strongest Champagne & Wine brands are included in the annual Brand Finance Champagne & Wine 15 2023 ranking.

Moët & Chandon maintains title as most valuable Wine & Champagne brand, valued at USD1.3 billion despite fall in Champagne brand values

Maintaining the number one spot for the third consecutive year, Moët & Chandon (brand value down 10% to USD1.3 billion) tops the ranking as the world’s most valuable wine brand.  Despite a slight decline in brand value, the Champagne champion stays just ahead of the ranking’s second most valuable brand Changyu (brand value up 33% to USD1.2 billion), which climbed two positions in this year’s ranking.

Changyu (up 33% to brand value USD1.2 billion) becomes the strongest Wine & Champagnes brand with a BSI score of 83.2 out of 100, earning it a AAA- rating.  The China-based brand boasts three consecutive years of brand strength growth.