Wuliangye is a Chinese Baijiu brand with a history of more than one thousand years. It originated in the Tang Dynasty, flourished in the Song Dynasty, was refined in the Yuan Dynasty, developed in the Ming Dynasty, and got its name in the Qing Dynasty. Nongxiangxing Baijiu under the Wuliangye brand is the category with the highest share in the domestic Baijiu market, accounting for about 60%.

Wuliangye holds fast to the important mission of the industry it belongs to. To carry on the excellence of traditional Chinese culture, it adapts to the changing times to lead the Chinese Baijiu industry to the world. Wuliangye strives to upkeep its brand value, constantly polishing its golden signboard, "Aroma of the Nation, Harmony of Wuliangye, Masterpiece of Chinese Baijiu". Wuliangye’s brand essence promotes the concept of "Harmony and Beauty" that spans the East and the West. This concept reflects the Wuliangye brew made with five kinds of grains that harmonise a symphony of coordinated flavours and embodies the universal values of harmony, fraternity and tolerance.

The brand posted a brand value increase of 5% to US$30.3 billion, defending its 2nd position in our rankings. It also saw its brand strength rating improve from AAA to AAA+.

The globalisation of the Wuliangye brand is not to simply "venture out" and place products on the shelves of foreign markets, but a more in-depth "stepping into" the hearts of consumers in every regional market. It aims to create international appeal by conveying the story of the Chinese Baijiu brand well. Wuliangye established international marketing centers in Asia-Pacific (Hong Kong, China), Europe (Düsseldorf, Germany), and America (New York, USA) early on to meet the needs of local consumers to overcome time zone differences. It also opened "Wuliangye Restaurant" in Tokyo and Hong Kong to create a new experiential marketing model of "Chinese cuisine + Chinese wine".