The latte launched by Luckin Coffee and Guizhou Maotai has sold more than 400,000 cups in just two days, and the price is no longer the traditional 9.9 yuan, but 19 yuan. Although the price is twice the price of other coffees, it still has 400,000 + sales, which can be seen how explosive it is selling.

It is worth noting that the cooperation between coffee and liquor is not the original Luckin, Moutai also has its own coffee shop, Moutai coffee at that time, but the price is relatively high, reaching 28-45 yuan, different regions, the price will have a certain difference.

The strategic cooperation between Luckin and Moutai is the best partnership, because Luckin has the largest number of coffee shops and the largest number of users in China, and Moutai is the highest premium liquor brand in China. After the strong combination, Luckin can increase the premium with Moutai, the active price of 9.9 yuan of coffee, after adding two drops of Moutai, you can sell to 19 yuan, and the key is that many people grab to buy, which is the real benefits that Moutai brings to Luckin.

For Moutai, this is beneficial and harmless cooperation, because Luckin currently has 12,000 stores, assuming that each store can consume a bottle of Feitian Moutai every day, then Luckin needs to buy 12,000 bottles from Kweichow Moutai here a day. That's 4.38 million bottles of flying Maotai a year.

More importantly, every time young people drink a cup of soy sauce latte, Moutai is a brand strengthening in the minds of young people. When they reach the age of drinking baijiu or giving gifts, they will choose Kweichow Moutai. Therefore, the cooperation between Moutai and Luckin not only makes money, but also makes users' minds.