From February 5 , the EXW  price of the eighth generation of Wuliangye will be adjusted from 969 yuan/bottle to 1019 yuan/bottle, an increase of about 5%.

As the leader of Strong flavour Baijiu, Wuliangye last raised its price in 2021, when the EXW price of the eighth generation Wuliangye was raised to 969 yuan.

The industry pointed out that the price is the embodiment of value and commercial performance, whether the capital market or the consumer market, a small price adjustment helps to promote the gradual return of Wuliangye product price to value; It will also lead the  Strong flavour Baijiucamp and Sichuan wine plate's main product prices into the thousand yuan era for the first time, which will effectively drive the value of Luzhou-flavor liquor and Sichuan wine industry to "effectively improve" and "reasonable growth" of prices.

In the era of consumption upgrading, famous wines such as Wuliangye have a strong ability to cross the cycle, and a small price increase can not only consolidate the position of famous wines in their own industry, but also seize the favorable position of a thousand yuan price belt, and win the first-mover advantage for the next stage of competition.

According to the financial report, in the first three quarters of 2023, Wuliangye's operating income was 62.554 billion yuan, an increase of 12.11%; Net profit attributable to the parent was 22.833 billion yuan, up 14.24 percent year-on-year. Among them, the company achieved operating income of 17.03 billion yuan in the third quarter, an increase of 16.99%; Net profit returned to the mother was 5.796 billion yuan, up 18.57% year-on-year.

The price increase of Wuliangye will open the price space of liquor with a price belt of 1,000 yuan and below, and also bring imagination to the performance growth of Wuliangye.。