Many places in Xinjiang have integrated wine wineries into tourist routes, which has become a popular point of view for many tourists.
"Tourists taste wine, learn wine culture, some also bought a lot of dry red, brandy and other different varieties of wine." We get a lot of visitors to the winery, especially in the summer." Zero altitude winery general manager Ms. Liao said.
Citic Guoan Wine Co., Ltd. is located in Manas County, where the winery has launched parent-child research products. "After the wine-making tour, I felt that the wine culture of my hometown is very strong, especially Xinjiang is the hometown of melons and fruits, and grape planting is very famous in the country. I will tell my friends outside Xinjiang that my hometown is rich in wine, and it is an important wine producing area in China." The mother of a middle school student said.
"The four major wine producing areas in Xinjiang, the northern foot of Tianshan Mountain, the Ili River Valley, Yanqi Basin and Tuha Basin, actively explore the integrated development model of 'wine + leisure tourism + health tourism', and deeply develop wine sightseeing experience factories and characteristic wine wineries, laying a solid foundation for further developing regional characteristic tourism industry and extending the wine industry chain." Said Zhou Hao, deputy director of resources development Department of Culture and Tourism Department of Xinjiang Uygur Autonomous Region.
Nowadays, winery tourism has become a popular tourism product for tourists. Leisure vacation at the northern foot of Tianshan Mountain, summer rehabilitation in Yili Valley, ecological health in Yanqi Basin, cultural experience in Tuha Basin, major wine producing areas around the local tourism development advantages, relying on high-quality A-level tourist attractions, resort areas, forest parks, agricultural parks, etc. We have developed wine ecological tour, wine brewing process tour, wine festival tour, wine tasting tour, wine museum tour and other special tourism products to create fine wine tourism routes. The Wine Tourism Association was established to expand the influence of Xinjiang wine brands and accelerate the development of Xinjiang wine tourism.
Xinjiang is located in the global wine-grape golden planting belt, is China's wine-grape planting and wine-making region, and is also one of the earliest regions to cultivate grapes and the birthplace of wine.
During the 14th Five-Year Plan period, the Xinjiang Uygur Autonomous Region will rely on the four major producing areas, take the market as the guide and aim at developing wineries, cultivate about 150 characteristic fine wineries integrating grape planting, winemaking, leisure tourism and cultural promotion, and have multiple functions such as sightseeing, famous wine auction, wine tasting teaching, art exhibition, vacation and leisure. Forming Xinjiang wine industry winery cluster.