As a prominent economic driving force, Vinexpo Asia, the flagship international wine and spirits trade exhibition in Asia, is due to take place from 28 to 30 May 2024 at the Hong Kong Convention and Exhibition Center (HKCEC), a prime venue for business meetings and trade conversations.

Vinexposium’s commitment to Asia is reflected in the trust shown by the wine and spirits industry in the Vinexpo brand name since the maiden event in Hong Kong 26 years ago.   Since 2023, Vinexpo Asia has become an annual gathering, now alternating between Singapore and Hong Kong.    Vinexpo Asia plays a vital role from an economic perspective and represents a major platform for commercial transactions, fostering partnerships between producers, distributors and buyers.    This concentration of key stakeholders has a direct impact on boosting economic relationships within the wine and spirits industry.

Deeply honoured to be returning to Hong Kong, Rodolphe Lameyse, CEO of the Vinexposium group, states: “Building on Vinexpo Asia’s proven success in Singapore in 2023, Vinexposium continues to play a central part in the economic growth and vitality of the wine and spirits industry in Asia, consistently raising industry standards and promoting an environment conducive to trade and investments”.

Since the staging of its inaugural edition in 1998 in Hong Kong, Vinexpo Asia has grown into the region’s flagship event of the wine and spirits industry.    We are happy to see the return of the show, leveraging the city’s diverse and inclusive culture, favourable business and trading environment, and the enormous opportunities brought by both the Greater Bay Area and the fast-growing Asian markets to scale up the event further, and provide more business opportunities for both exhibitors and buyers in Asia,” says Mr Kenneth Wong, General Manager of MICE and Cruise Division, Hong Kong Tourism Board.

THE APPEAL OF THE ASIAN MARKET Strategically located in the heart of Asia and being the gateway of the Greater Bay Area (GBA), Hong Kong is a key driver of success.

The GBA boasts a population of 87 million and has a decisive influence on Asia, standing as the entry to the Chinese market.    The Chinese market remains a strategic market for the wine and spirits industry.    According to the IWSR, consumption of wine and spirits in China should experience value growth of 19% by  2027.    

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