Because recently many people are saying that Chinese wine has been shrinking after three years of the epidemic, the market in 2023 is not very good as a whole, many big brands are adjusting their strategies, then it is really because the new coronavirus epidemic has brought the wine market back to the bottom?

In fact, the most critical point is the problem of consumption positioning. On the one hand, there are still some deviations in the domestic understanding of wine, which has made him too aristocratic, resulting in a disconnect with ordinary consumers, and the average person only thinks of buying wine to give away or drink it himself during the holidays. Wine cannot become a real public drink, and naturally falls behind in the competition with liquor or beer.

Another point is that the market competition is still relatively disorderly state, there are imported high-end wine, there are some domestic wine, everyone in order to open the market racking their brains, many times will use the price war this killer to engage in the market, and suddenly pull down the quality of wine products. Many consumers are also at a loss when choosing, do not know how to choose, and simply do not choose.

Industry experts believe that solving these problems is not an overnight success, on the one hand is to do a good job in the popularity of wine, closer to the distance with ordinary consumers. On the other hand, enterprises should do a good job inside and outside, really do a good job in the quality of wine, and win the market with credibility.