"China's more than 100 B&Bs and Helan Mountain Wine joint Customization Plan" was officially signed and landed in Ningxia Helan Mountain East foot wine region on September 7.

The customized plan was initiated by the Suji Construction Association and the Eastern foot of Helan Mountain wine industry Alliance, and received the response of more than 100 homestays and homestay-related enterprises and more than 20 eastern foot of Helan Mountain wine wineries, which is expected to drive the eastern foot of Helan Mountain more than 100 million yuan (RMB, the same below) sales output value. In the next five years, it will drive more than 1 billion yuan of sales output value, and further boost the wine brand awareness of the eastern foot of Helan Mountain.

On the same day, "Wine Also Travel" 2024 Helan Mountain East foot Wine (distributor) conference was held in Yinchuan City. A series of new wine and tourism integration projects with multi-industry integration and multi-formats superposition in Yinchuan production area were signed on the spot, opening up a new path for exploring the integration of "wine + cultural tourism" industry.

On the eve of the launch of the "homestay + wine" joint customization plan, as a key wine and tourism integration project in Yinchuan, China's largest and most distinctive wine and tourism integration project Helan Mountain Hostel started construction in July. In addition to homestays and wines, the winery also introduced the wine Laboratory of the Chinese Academy of Sciences to explore the introduction of high-freeze resistant grape varieties. Provide experience for the development of wine + various formats.

While letting the eastern foot of Helan Mountain wine out of Ningxia, Yinchuan has also been committed to attracting talent and capital to the eastern foot of Helan Mountain. On the same day, Meihe Manor B&B Hotel, Ningxia Golan Winery construction project, Ningxia Magic Winery Vineyard construction project, Ningxia Zhengyuan Mingrui Winery construction project, Ningxia Agricultural Reclamation wine industry new product development and promotion project, Ningxia Faset Winery Co., Ltd. processing 1,500 tons of wine expansion project have landed. The dealer conference signed a total amount of 717 million yuan, the first year of customized output value of 100 million yuan, new wine industry project investment of 617 million yuan.