Recently, the dialogue series of the world's seven grape coast producing areas was held in Yantai Penglai District. Representatives and industry experts from wine regions in Bordeaux, France, Tuscany, Italy, Napa, Chile, Casablanca, Australia, Barossa, South Africa, Cape Town and Yantai, China spoke about the "purple" industry. The delegates also jointly signed the Declaration of the World's Seven Grape Coast Producing Areas (Penglai), proposing to strengthen international cooperation in the wine industry in the context of globalization.

Yantai is the birthplace of China's wine industry. In 1892, Zhang Bi Shi, a patriotic overseas Chinese, founded Changyu Winemaking Company in Yantai, which was the first industrial winemaking enterprise in China, which opened the prelude to the international development of Yantai and even China's wine. "Internationalization" has always been the most distinctive background color of Yantai's wine industry.

Up to now, Yantai wine industry has gone through 130 years of development. Yantai has not only become the leading producing area with the most complete wine industry chain in China, but also become the only "International Grape and wine city" in Asia, constantly showing the charm of Oriental wine to the world.

Great Wall, Junding, Lafite and a large number of well-known wine enterprises have settled in Yantai. After 15 years of rigorous selection, the global wine giant Lafite Group has built Longdai Winery in Yantai, which is Lafite's only winery in Asia. "I haven't regretted for a second choosing Yantai as the location for Longdai Winery." Baron de Rothschild, the old chairman of the Lafite Group, said in an exchange event that the quality of Yantai Longdai, Huyue and other wines is not inferior to other Lafite wines.

In recent years, Yantai has attached great importance to the development of the wine industry, listed wine as one of the city's 16 key industrial chains, and set up special support funds for the industry. From the innovation of viticulture technology, to the fine optimization of brewing process, and then to the application of intelligent equipment, Yantai wine industry has realized a gorgeous turn from tradition to modern under the drive of scientific and technological innovation. "Our own experience is that opportunity comes from constant innovation." Sun Jian, general manager of Yantai Changyu Winemaking Co., LTD.

According to statistics, the output of Yantai wine enterprises in 2023 will be 6.3 million liters, accounting for the proportion of the country increased from 31% in 2022 to 44%; Yantai production area achieved the main business revenue of 2.66 billion yuan, an increase of 8%; "Yantai Wine" brand value exceeded 86 billion yuan, ranking first in the industry.

At the same time, Yantai wine industry actively expand the overseas market, by participating in international wine exhibitions, holding tastings and other forms, and constantly enhance the international influence.

At present, with the integration of culture, tourism and consumption, Yantai has also created a unique new landmark of wine tourism. In the wineries with different styles, tourists at home and abroad can not only taste the authentic Yantai wine, but also have an in-depth understanding of the winemaking process, experience the fun of picking, and feel the charm of wine culture.

The development of Yantai's wine industry is not only a microcosm of China's agricultural modernization, but also a vivid case of the integration of Eastern and Western cultures and industrial innovation and upgrading.