Skin-2-Skin: Orange Wine Symposium Returns to Shanghai

Orange Wine Icons & World Experts Set to Converge in Shanghai on 11/11

 9 October, 2024: Stars of the “orange wine world” and an international celebrity chef will come together in Shanghai at the second edition of “Skin-2-Skin: Orange Wine Symposium” in November to explore, taste and debate the place of orange wine in China’s wine and dine scene in front of 80+ China’s top wine professionals.  

Orange wine, also known as “amber wine” and “white wine with Maceration”, is the new 8th category of “special wines” announced in 2020 by the OIV, the intergovernmental organisation which deals with technical and scientific aspects of viticulture and winemaking. It is a significant development and trend in the wine world.

The first “Skin-2-Skin: Orange Wine Symposium” in 2023 welcomed 110+ trade guests and 24 global iconic orange wines from 11 countries, which is a standout success. The 2024 program has been supercharged and will see the presentation of many different wineries and winemakers, including several of the most famous "cult" winemakers in this world joining in person (like Radikon, Foradori, Pheasant's Tears and more). The program also features different international, Asian and Chinese speakers; a focus on food pairing with discussion featuring international and local high-profile chefs; and a sharper focus on how to position, sell and market orange wines in China.

Presented by Meiburg Wine Media, in conjunction with ProWine China and VinosVivo Wine Media, Skin-2-Skin: Orange Wine Symposium 2024 will feature a star-studded panel of Asian and international experts and winemakers, including keynote speaker and global authority on orange wine – Simon J Woolf, author of Amber Revolution: How the World Learned to Love Orange Wine and high-profile freelance wine and drinks writer Mike Bennie, a journalist and presenter based in Sydney, Australia.

Skin-2-Skin: Orange Wine Symposium 2024 comprises three in-depth panel discussions– Part 1: What the Heck is Orange Wine?: Roots & Revival; Part 2: Painting China Orange: Dining & Sales; and Part 3: Global Comparative Tasting. This robust program will enable VIP guests (top sommeliers, importers, media, educators and influencers) to not only understand, appreciate and taste the world’s top examples, but learn how to work with these wines on a very practical level – sales, marketing and directly with customers.

Master of Wine, Debra Meiburg, Founding Director Meiburg Wine Media and the Skin-2-Skin Symposium, said “Orange wines have been a strong trend globally for many years now, and gaining better appreciation in China. In the Chinese market, orange wine is uniquely poised to succeed and become much wider spread due to a special suitability it has in China – on the dining table. The temperature, flavour profile, texture and aromas are the perfect match for Chinese food lovers across a myriad of regional cuisines.

“Rooted in ancient Georgia (as the first wines ever made, 8000 years ago), this style is experiencing a Renaissance globally, part of which is seeing new styles, including elegant “fine” amber wines appearing from across the globe. It is truly the most exciting time for this category, and in fact, for stylistic evolution  and development across the wine industry. I can’t wait to explore many of these fine examples in Shanghai in November.”

Winemakers from Georgia, Austria, Italy, Slovenia, China, Armenia, Serbia and more will be present to join the discussion, guide the tasting, share their experiences and discuss their various markets.  Further speakers and winemakers will be announced later.

Date:           11 November, 2024 (Monday)

Time:           13:30-17:00

Venue:  Shanghai

Attendees:      Sommeliers, wine buyers, F&B Directors, importers, media, educators & opinion leaders (by invitation only).

Along with event partner ProWine China and VinosVivo Wine Media, supporting the Symposium are the National Wine Agency of Georgia and the Austrian Wine Marketing Board. Further partnerships for wine importers, wine products, services are available upon request.

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NOTE TO EDITORS:

This is a media, sommeliers, importers, educators and VIP trade only event. Places are strictly limited (80 seats in total only) and available upon request. If you would like to attend, please submit your request by 5 November to:

Alex Webster Aranchikov (English)

Director, Meiburg Wine Media

alex@mwminternational.com

Phone/Whatsapp: +65 9822 9950 | WeChat: alex-w-aranchikov

Or

Aileen Lee  (Chinese)

Events & Marketing Partner (China) of Meiburg Wine Media, Co-Founder of VinosVivo Wine Media

aileen@vinosvivo.com

www.vinosvivo.com  

Mobile: +86 15919935028 | WeChat: aileenleelyp

About the Event Organisers & Partners

MEIBURG WINE MEDIA

Headed by Master of Wine Debra Meiburg, Meiburg Wine Media is Asia’s leading wine PR, marketing and events company, offering a full suite of promotional, multi-media and educational services to wine regions and drinks-related brands from around the world. With a dynamic, multi-skilled team and client portfolio of more than 20+ global wine regions and a number of high-profile brands, MWM offers cutting-edge, creative and effective solutions to those seeking to expand their reach and influence in Asia. https://mwminternational.com/

LEPL NATIONAL WINE AGENCY OF GEORGIA

The National Wine Agency of Georgia (LEPL National Wine Agency) works to preserve the country’s qvevri winemaking tradition, control the quality of all Georgian wines, and promote Georgian wines globally.

LEPL National Wine Agency - Legal Entity of Public Law under the Ministry of Agriculture of Georgia, created under the Law of Georgia on Vine and Wine undertakes the following activities: Control and certification of wine production quality; Georgian wine promotion and progress of awareness; Promotion of the growth of export potential; Research and promotion of Georgian vine and wine culture; Creation of cadastral department registry of vineyards; Promotion of organized vintage conduction. The National Wine Agency carries out its activities through the permanent contact with the Ministry of Agriculture and cooperation with the state and private companies operating in the wine industry. https://wine.gov.ge/En/

PROWINE

ProWein has been the leading international trade fair for wines and spirits to cover the entire world market in depth for 30+ years. Each year, global exhibitors gather at ProWein to showcase their new vintages, new products and the latest trends in the wine and spirits. Visitors are international connoisseurs of the industry thanks to the controlled admission, which means that only experts and professionals are among themselves at ProWein. This guarantees valuable master classes and tastings in a professional atmosphere in the exhibition halls and the high number of business deals. ProWein entered the Chinese market in 2013 with the name of ProWine China, aiming to create a professional and high-quality international wine and spirits trade fair in China. Currently, ProWine China is not only organized in Shanghai, but also in Hong Kong, Beijing, Shenzhen and Guangzhou, and has become one of China's leading wine and spirits trade fairs.

https://www.prowine-shanghai.com/

AUSTRIAN WINE MARKETING BOARD

The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organisation was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. https://www.austrianwine.com/

VINOSVIVO WINE MEDIA

VinosVivo Wine Media inspires people to lead a good life through the lens of wine, while offering brand marketing, market development and media promotion solutions in China for wine and spirits, especially ecological and artistic ones. Since 2020 it has been the China partner of Meiburg Wine Media founded by Debra Meiburg MW, Chair of the Institute of Masters of Wine’s Education Committee to promote Georgian wines in China for the National Agency of Georgia. It's also the media partner of ProWein in Shanghai, Hong Kong, Shenzhen, Guangzhou and Beijing to promote the fair and events.

https://www.vinosvivo.com/