China’s wine exports to Japan soared by 255% in 2023, according to recent trade data from Japan’s Ministry of Finance. The value of these imports also jumped by 189%, signaling growing acceptance of Chinese wines in the Japanese market.

Over the past two years, several Chinese wineries have expanded their presence in international markets, initially targeting regions with large Chinese populations like Hong Kong, Macau, and Singapore.  Now, Japan has emerged as a key market for Chinese wine, posting significant growth.

According to official data obtained by Vino Joy News, the upward trend continued this year.  From January to August this year, the volume of bottled Chinese wine (in containers of 2 liters or less) exported to Japan reached 37,296 liters, up 117.84% from the same period in 2023.  The export value grew by 22.16% year-on-year to US$343,900.  Japan now ranks as the fifth-largest market for Chinese wine exports, following Hong Kong, France, Macau, and Australia.