On October 27, Yantai Changyu Winemaking Co., LTD. (hereinafter referred to as "Changyu") released its 2024 three quarterly report. According to the report, Changyu achieved an operating income of 2.197 billion yuan in the first three quarters of 2024, down 21.56% year-on-year. Net profit attributable to shareholders of listed companies was 224 million yuan, down 47.25% year-on-year.

From this quarter, Changyu achieved a total operating revenue of 675 million yuan in the third quarter, down 19.11% year-on-year; Net profit attributable to shareholders of listed companies was 2,776,800 yuan, a decrease of 95.44%; Non-net profit was -2.8769 million yuan, a decrease of 105.24%. This is Changyu since the 2000 listing, withholding non-net profit for the first time in the red.

On April 12 this year, Changyu said in its 2023 annual report that it would strive to achieve operating income of no less than 4.7 billion yuan in 2024, an increase of about 7% over 2023 revenue. As of the end of September, Changyu only achieved revenue of 2.197 billion yuan, according to the current performance, the annual target has become an impossible task.

According to the practice, the third quarter of each year covers the Mid-Autumn Festival and the National Day before the stocking period, is the peak season for wine consumption, but Changyu was in the time when he should have been showing his strength.

In fact, since 2023, the performance of listed Chinese wine companies has been significantly differentiated. When many companies in the industry are losing money, Changyu can also achieve double-digit growth in revenue and net profit, and the performance is relatively stable. However, in 2024, the situation has turned sharply downward, and Changyu has experienced a double decline in revenue and net profit since the first quarter of 2024. From the 2024 semi-annual report data previously disclosed by Changyu, Changyu experienced a decline in both domestic and foreign markets in the first half of the year. Its domestic business achieved revenue of 1.277 billion yuan, down 24.31% year-on-year; The revenue of foreign business was 245 million yuan, down 12.26% year-on-year.

From the perspective of product structure, Changyu's two main businesses of wine and brandy have been impacted to varying degrees. Among them, wine as the company's core product, revenue in the first half of the year fell 19.42%, while brandy revenue fell 33.36%. Changyu attributed the decline in revenue mainly to the decline in product sales and shrinking market demand.