According to the third quarterly report of 2024, Shanxi Fenjiu once again achieved a super high revenue growth of 17.25% and a net profit growth of 20.34%, which was listed in the first position of the growth rate of the first camp of liquor listed enterprises.

At the same time, the revenue of Shanxi Fenjiu in the first three quarters reached 31.358 billion yuan, almost the same as the whole year of 2023; It is particularly noteworthy that in the first three quarters of this year, Shanxi Fenjiu achieved a net profit of 11.350 billion yuan, and the net profit in the first three quarters has exceeded the 10.44 billion yuan of the whole year of last year.

Fenjiu achieved rapid growth in the scale of revenue, but also achieved ultra-rapid growth in net profit. Behind this is the effect of its reform to optimize the product structure and trend toward high-end.

A noteworthy phenomenon is that while Fenjiu has achieved ultra-rapid development, its net profit margin (the ratio of net profit to revenue) has been rising year by year.

Net profit rate refers to the ratio of net profit and operating income of an enterprise in a certain period of time. The economic meaning of this indicator is the amount of net profit that can be earned per 100 yuan of sales. The higher the net profit rate, the stronger the profitability of the enterprise, is an important indicator to evaluate the profitability of the enterprise.

This means that Fenjiu in the implementation of market expansion at the same time, more can reflect its internal competitiveness of the profitability is also becoming stronger.

According to the three quarterly reports of 2024 disclosed by Shanxi Fenjiu, from January to September this year, the company achieved operating income of 31.358 billion yuan, an increase of 17.25%. Net profit returned to the parent was 11.35 billion yuan, up 20.34 percent year-on-year, representing a net profit margin of 36.19 percent.

Data show that in 2023, the average net profit margin of industrial enterprises above designated size in China is 5.76%, that is to say, the profitability of Fenjiu this year has exceeded the average level of industrial enterprises in China several times.

Fen wine production area advantages, category characteristics, cultural value, also in this year has been carried forward.

"The most important thing is that in recent years, the fragrance trend has formed, which is the result of Fen wine leading, but also an important source of power to help Fen wine return to the top three." Some people in the industry believe that just as Maotai drives the Maotai flavor heat, which also promotes the rapid development of Maotai, the fragrance heat formed by Fenjiu has become the most important development trend of the liquor market at this stage.

When the external market category environment and internal management mechanism are further improving, the high-end and nationwide Fenjiu are also continuing to accelerate.

In 2023, by improving the linkage mechanism of the three brands Fenjiu, Zhuyeqing and Xinghua Village, Fenjiu has deeply cultivated domestic and foreign markets, and the 1 billion yuan market has continued to increase, and the core market in the south of the Yangtze River has increased by more than 30% year-on-year, and the national layout has been promoted in depth. Blue and white series sales accounted for 46%, the product structure continued to improve, the price continued to move up.