On January 3, the more than 2,000 square meters Changyu Winery Cultural Experience Museum was officially opened in Taizhou, which is another practice of innovation and exploration between Changyu and key partners across the country.

It is reported that the total area of Changyu Winery cultural experience Museum is more than 2,000 square meters, is currently the largest wine cultural experience museum in Taizhou, the space planning covers Changyu history and culture exhibition area, craftsmanship and product experience area, professional tasting area and special theme restaurant and other special areas.

Here, wine lovers can not only feel the legendary development of Changyu for more than 130 years, but also deeply appreciate the terroir and culture of Changyu's high-end wineries such as Afeibao, Changyu Caster, and Dinlot.

Walking through the cultural experience museum, the accumulation of a hundred years of history, the evolution of a hundred years of craftsmanship, and the inheritance of a hundred years of ingenuity, such as a moving picture scroll, tell visitors.

Some people may ask, why do you want to "land" Taizhou?

"Generations of Yuhuan people uphold the spirit of daring to be the first, and have developed the small island county that was once isolated in the sea into today's economically developed and strong county." In the past, Changyu lacked raw materials, technology, equipment and supporting industries, and was a start-up enterprise that started from scratch. But generations of Changyu people, with the spirit of daring to be the first, have built Changyu Group into the largest wine company in Asia and the world's leading wine company for 100 years." From the speech of Zhang Zhongbin, member of the Standing Committee of Yuhuan Municipal Committee and Secretary of the Party Committee of Chumen Town, we found the answer.

It is no accident that Changyu chose to lay out in Taizhou.

On the one hand, Taizhou has strong economic vitality and strong consumer power, which provides fertile soil for the development of the wine market. Especially in recent years, the phenomenon of "circle" of high-end consumption in Taizhou has become more and more significant, and the consumption trend of high-end wineries is also changing from focusing on product quality to pursuing the connotation of local culture and the immersive experience of brand spirit, which coincides with Changyu's strategy of focusing on middle and high-end and focusing on consumption experience.

On the other hand, the experience Pavilion provides a platform for Changyu to interact directly with consumers, collect market feedback in a timely manner, and understand the changes in consumer needs and preferences. Based on this feedback, Changyu can more accurately optimize product layout, adjust marketing strategies, further enhance market competitiveness, and consolidate its leading position in the wine industry.

"The opening of Taizhou Experience Museum will strongly promote the layout of Changyu Winery Cultural Experience Museum in the country." In the future, Changyu will join hands with people of vision who love wine culture from all walks of life to shoulder the mission of "telling the story of Chinese wine well", so that people who love wine fall in love with Chinese brewing, and let Changyu wine fragrance float in China." Said Zhou Hongjiang, chairman of Changyu.

It is worth mentioning that this cultural experience museum is the crystallization of innovation between Changyu and key partners in Taizhou, and in the future, the two sides plan to continue to build a number of cultural experience museums in multiple districts and counties in Taizhou, further expanding the spread of wine culture, so that more consumers can enjoy the charm of wine.