Maotai cream is hot this summer. Due to the shortage of supplies, Moutai ice cream is sold on e-commerce platforms for a staggering 258 yuan per ice cream. Thanks to the brand, Moutai ice cream is more expensive than ordinary ice cream.

So, does this expensive ice cream taste good? According to the public information, Kweichow Moutai ice cream now has three flavors: classic original, vanilla and green plum. How do they taste?

At -13℃, the flavor of Moutai in Moutai ice cream will be volatilized to the greatest extent, at this time, the Moutai ice cream will become soft and waxy, more delicious. Fine Baijiu with cool and delicate ice cream, can be a double pleasure. The classic original and vanilla flavor is 2% vol, and the green plum-brewed wine is 1.6% vol . All three flavors taste good with blending of Baijiu and milk.

On the video platforms such as Douyin and Bilibili, many writers give Moutai ice cream a high rating.

So can Moutai ice cream stay popular?

In fact, before Kweichow Moutai launched ice cream, quite a few baijiu producers had launched ice cream. Moutai ice cream is actually younger transformation, catering to the consumption preferences of new consumer groups. Moutai ice cream may not be able to replicate the brilliance of Moutai Baijiu, but for the younger generation of Moutai,  Moutai ice cream is of great significance.

If Kweichow Moutai can win the love of new consumer groups, then Moutai ice cream will naturally continue to be popular.

Established in 1999, Kweichow Moutai is one of few companies that has thrived throughout Covid. In fact, the company hit a historical record in the first quarter of 2022 with a net profit jump of 24% and sales amounting to 33 billion RMB.