三千年悠悠酒韵,一百年品牌辉煌。金杯大道位于五粮液现代生态酿酒工业园区东大门外。大道两旁林立的人物雕塑和众多国际金奖的奖杯、奖牌,默默无声地诉说着一个民族品牌百年传奇的奋斗历史。
这里所展示的,仅仅是五粮液数百枚奖杯、奖牌中的一部分,但却昭示着五粮液成为中国酒业大王的发展必然性。这里矗立的人物,表达着五粮液人对贡献卓越先人的崇敬,对技能、知识、文化和民生的崇尚。
Located outside the east gate of Wuliangye Modern Ecological Brewing Industrial Park, this avenue silently tells the striving history of a national brand having a hundred years of legends with the figure sculptures as well as trophies and medals of international gold awards on both sides. Even though it only demonstrates part of hundreds of trophies and medals that Wuliangye has won, it declares the historical inevitability that Wuliangye becomes the magnate in the liquor-making industry in China. Figure sculptures express Wuliangye people’s respect for predecessors who have made great contributions, as well as skills, knowledge, culture and people’s livelihood.
邓子均塑像
邓子均,“陈氏秘方”的传人,五粮液现代化大生产的奠基人。
1915年,邓子均携所酿五粮液酒远涉重洋,首获巴拿马博览会国际金奖。1932年,邓子均正式申请注册第一代五粮液商标。1950年,邓子均献出“陈氏秘方”,并出任工厂技术指导,负责五粮液酒酿造技术的推广。
“陈氏秘方”让五粮液迈出了从作坊式生产向规模化大生产的第一步,奠定了公司今日的辉煌。
STATUE OF DENG ZIJUN
Deng Zijun, known as the inheritor of “Chen’s secret recipe”, is the founder of Wuliangye’s modern mass production.
In 1915, Wuliangye won the Gold Award at the Panama-Pacific International Exposition (PPIE) for the first time when Deng Zijun brought Wuliangye liquor to this grand event. In 1932, he officially applied to register the first generation of Wuliangye trademark. In 1950, he gave “Chen’s secret recipe” and worked as technical adviser to take charge of promoting Wuliangye’s liquor-making technique.
“Chen’s secret recipe” enable Wuliangye to take the first step from workshop- d production to modern mass production, this laying the foundation for today’s glory of this group.
范玉平塑像
范玉平,中国白酒行业著名勾兑大师,被誉为中国白酒界的“勾兑圣手”和“神奇魔术师”。
范玉平通过研究不同基础酒相生相克原理和特点,于1972年首创了白酒勾兑技术。作为五粮液的首席勾兑师,他在行业早期的勾兑技术培训与推广活动中发挥了重要作用。20世纪80年代,五粮液首次将计算机技术引入白酒勾兑,成功研发出计算机勾兑专家系统,获国家商业部重大科技成果奖和科技进步奖。五粮液首创的人工勾兑和微机勾兑被称为中国白酒史上独一无二的“勾兑双绝”,成为中国白酒界科技进步的一座划时代丰碑。
STATUE OF FAN YUPING
Fan Yuping, a famous blending master in the liquor-making industry in China, is dubbed as the “Expert on Blending” and “Miraculous Magician” in the liquor-making industry in China.
In 1972, he first created the liquor blending technology through studying the principle and characteristics of liquors that mutually reinforce and neutralize each other. As the chief blender in Wuliangye, he played and important role in early blending technology training and promotion activities. In the 1980s, Wuliangye first introduced computer technology to liquor blending and successfully developed the computer- d blending expert system, which won the Major Scientific and Technological Achievement Prize and the Prize for Scientific and Technological Achievement issued by the Ministry of Commerce, PRC. Artificial and computerized blending technologies first created by Wuliangye, called “Two Unparalleled Blending Technologies” in the liquor-making history of China, have become an epoch-making milestone of scientific and technological progress in the liquor-making industry in China.